Bid Criteria

GOVERNMENT SUBMISSION

In relation to the Government's submission for a team based in Tasmania to participate in the AFL competition, the key criteria to be taken into account include:

1. Club Revenue
   The average annual revenue for an AFL club is some $30 million. The ability to generate sufficient revenues to compete in the AFL via membership, corporate sponsorship including a naming rights sponsor, 10 second tier sponsors and 100 business supporters through a long term sponsorship program should be key components of the submission.
2. Stadium Return
   The financial return from a stadium is critical to the financial performance of each AFL club. A new club would have to demonstrate that it has access to a "clean" stadium meaning that all major revenue streams from a stadium are to the benefit of the club.
3. Other Revenue Sources
   Fund raising, merchandising and non-football
4. Net Assets
   The capacity to establish a positive net asset base.
5. Club Membership
   The average total membership of an AFL club in 2007 was 33,250. We have indicated to the Gold Coast group that developing prospects for a membership base with at least 20,000 engaged supporters and potential club members was an essential component of the Gold Coast bid.
6. Training and Administration Facilities
   The capacity to deliver first class training and administration facilities for an AFL club.
7. Branding
   Development of a brand identity which reflects the Tasmanian community.
8. Structure
   The ability to build a strong organisation on appropriate governance and business principles.